Promoting Healthy Products & Services

Community environments should not have an aggressive promotion or disproportionate concentration of unsafe, unhealthy, unaffordable, products and services. Additionally, and most critically, communities should be exposed to and offered access to health promoting services and products. Creating a health promoting marketing strategy in neighborhoods allows for residents to become aware and incorporate healthy behaviors, goods and services to be embedded into their local culture or personal lifestyle. Hispanic preschoolers’ exposure to fast food ads on Spanish-language TV increased by 16% reaching almost one ad viewed per day.(1) Combined advertising spending on Spanish-language TV by all fast food restaurants increased 8% from 2009 to 2012. 5% of Spanish-language ads viewed by Hispanic children promoted kids’ meals. Black children and teens saw approximately 60% more fast food ads than white youth. Hispanic youth were 30% more likely to visit HappyMeal.com, and black youth were 44% more likely to visit the site. Advertising for Starbucks, Popeyes, Papa John’s, and some Burger King products appeared during programming watched relatively more often by black youth. Due to marketing efforts, adolescents get 8% of their calories from carbonated beverages.(2) Approximately 85% of food advertised as healthy don’t meet the basic nutritional standard. 66% of cereals promoted to children do not meet nutrition standards. Children in low socioeconomic have a higher exposure to advertising.(2)

  1. Harris J, Schwartz M, Munsell C, et al. Measuring Progress in Nutrition and Marketing to Children and Teen.
    http://fastfoodmarketing.org/media/FastFoodFACTS_Report.pdf. Published 2013. Accessed June 28, 2017.
  2. Unhealthy and Unregulated Food Advertising and MArketing to Children.
    https://www.heart.org/idc/groups/heart-public/@wcm/@adv/documents/downloadable/ucm_461345.pdf. Accessed June 28, 2017.