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TABLE OF CONTENTS
• Download the print version of the Toolkit (PDF, 551K)
• Overview and Purpose
• Background
     • What Went Wrong?
   • Bad Budget Processes
   • Income Has Not Kept Up
      with Expenses
   • Who's Bearing The Brunt?
• Revenue Generation
     • Why Budget Work Matters
   • Identifying and Evaluating
     Budget Issues
   • Protex’s The Real Budget
      —a Model State
     Alternative Budget
• Whoa! Before We Start: Why Are We Really Doing This?
• Making It Relevant To Your Community
     • Resources & Links
   • Building Relationships &
      Identifying Allies
   • Ally Matrix
   • Base Building: The
     Science of Numbers
• Create An Issue-Based Action Plan
     • Action Planning Chart
   • Developing a Policy
      Initiative Template
• Doing Media Advocacy
 

   • Getting Ready for Media
     Advocacy
   • Media Planning Template
   • Identifying Your Stories
   • Telling Your Stories
   • Messaging Ideas
   • Getting the Word Out
   • Sample Media Materials
     from Indiana

• Glossary of Terms
• Contact Us
• Credits